1. Yellow Knowledge
  2. Digital Advertising

Why might I not be able to see my ad when I search for it on Google?

Not all searches are equal. We target your ads at your most valuable customers to turn searches into instant calls, enquiries or bookings. We recommend not searching for yourself. It can affect your performance. But if you do, read these first

Here are a few of the common reasons you may not see your ad if you search for yourself:

Too many searches

If you repeatedly search for your own business on Google but you don't click your ad, you may stop seeing the ad after a while. That's because Google's system recognizes your computer and stops showing ads that it thinks you aren't interested in.

Daily Budget

We set our campaigns to spend the daily budget evenly throughout the day for the hours we have scheduled. This may mean if there are many searches for the many different services or products we are targeting that Google will hold your ad back from some searches to save budget for other searches that day.

Targeting Settings

You may be searching at a time of day or from a location that we are not targeting. We target our campaigns at customers when and where they will be searching from to find you. For example your ads may get more calls, enquiries or bookings during the day and we may schedule your ads to show up more at that time. So if you're searching after work, you may miss them.