PR - The Big Campaign 2020-21

All media, publicity and public social mentions around The Big Campaign.

Media Publications

NewstalkZB

"Small business survey finds businesses need more help getting online"

"Complacency over their online presence is part of the reason some small businesses are struggling, post Covid-19. A CPA Australia survey shows only 29 percent of small New Zealand businesses reported growth last year, compared with 49 percent in 2019...Yellow chief executive Tracey Taylor told Kate Hawkesby these businesses need help to move online."

For the full article and audio recording click here.

Good Magazine

"Introducing Robyn Malcolm’s sustainable underwear collection"

"Robyn Malcolm, artist Karl Maughan and the team at Yellow NZ have collaborated on a local, ethically made sustainable underwear range to raise money for charity."

For the full article click here.

Heyyou

"Robyn's Undies – Undies that make you feel like you"

"New Zealand legend of stage and screen Robyn Malcolm has a long held passion for underwear. She’s also renowned for her eco ethics and her straight talking, no bullshit approach to life."

For the full article click here.

VIVA.co.nz

March 17th 2021

Inside Retail

"Robyn Malcolm launches underwear collection with social purpose"

March 16th 2021

"Robyn Malcolm has created an underwear collection – Robyn’s Undies – to support the Aunties charity in partnership with marketing firm Yellow. Produced and manufactured by a team of women in New Zealand, the Robyn’s Undies range features four designs created by local artist Karl Maughan. According to the company, the collection is ethically sourced and made from sustainable materials."

For the full article click here.

FASHIONZ

"Perk up with Robyn Malcolm’s Feel-Good Underwear collection"

March 16th 2021

"There’s nothing better than a cheeky pair of underwear to perk up your day, and that’s exactly what Robyn’s Undies do. At $59.95 each, the pop-up collection is ethically and sustainably made, with the first batch of profits going towards The Aunties charity – a South-Auckland initiative that provides resources for vulnerable women and children who have experienced domestic violence."

For the full story click here.

Thread NZ

"Robyn's Undies featuring Artist Karl Maughan Prints Supporting The Aunties Charity"

March 8th 2021

"Aptly on International Women’s Day, a fabulous New Zealand woman has launched a new pop-up underwear collection supporting The Aunties charity. Robyn’s Undies by Robyn Malcolm featuring the prints of NZ artist Karl Maughan is launching today with a sexy, vibrant, sustainable, NZ made collection retailing for $59.95 each, and available for pre-order now at robynsundies.co.nz."

For the full story click here.

Stop Press NZ

"Yellow: New CEO, new digs and new campaign"

March 9th 2021

"Yellow New Zealand has announced a newly appointed CEO as well as new Auckland CBD offices and their first high-profile marketing campaign in over 10 years featuring local screen legend Robyn Malcolm."

For the full story click here.

M+AD Daily

"Fresh New Shade of Yellow"

March 9th 2021

"AUCKLAND, Today: Yellow New Zealand has a new ceo, new offices in Auckland CBD – and the first high-profile marketing campaign in over 10 years."

For the full story click here.

Campaign Brief

"Kiwi Actress Robyn Malcolm Fronts Yellow's First Major Campaign In 10 Years Via HeyYou"

March 9th 2021

"Yellow New Zealand has a new CEO, new offices in Auckland CBD, and the first high profile marketing campaign in over ten years developed by creative start-up HeyYou."

For the full story click here.

NBR.co.nz

"A New Female CEO and Ladies’ Knickers Mark Intl Women’s Day at Yellow"

"Tracey Taylor aims to get people thinking beyond printed directories."

For the full story click here. NOTE: Account needed as it is a subscription-based news outlet.

Yellow NZ

"Robyn's Undies"

"Learn how we turned Robyn Malcolm’s dream from a business brief into a briefs business."

For the full story click here

Social

Facebook

Paper Lighthouse

March 17 at 12:57PM

"Recently Paper Lighthouse entered a Digital Marketing competition through The Project NZ, where 5 cash prizes would be allocated to local NZ businesses to assist them to grow digitally.
We placed in the top 7, but despite missing out, Yellow saw potential in our business and are offering us free business advice and support. A big thanks to Franc who I just got off the phone with. Sure, he's given me homework... but I look forward to exploring new ways for our stories to reach a wider global audience."

Rosanna San

March 9 2021 at 8:18 PM
You all should be super proud of yourselves💛💛💛"
March 9 2021 at 8:20 PM
"💛💛💛"

Kimberly Cassandra

March 13 2021 at 9:41 PM

"It's a miracle! I never win anything hahah So stoked to have the opportunity to grow something near and dear to my heart, KRAHS . Huge thank you to Yellow and The Project NZ for supporting small local businesses and giving us the means to take our next steps in the digital marketing realm!"

The Project

Paid Partnership 

"#WIN: Small New Zealand businesses have had to adjust to going digital. But... it's harder than it looks.
So, Yellow is helping, with $10,000 worth of digital marketing packages to give away!
They've teamed up with Kiwi icon Robyn Malcolm to launch her own underwear business of all things, to inspire small businesses to embrace going digital.
Enter your business to win here > https://bit.ly/3kUuW3F
Preorder Robyn's undies > https://robynsundies.co.nz"

Paid Partnership

"Yellow teamed up with us to show you how their digital marketing packages can grow your business too!
Thanks to all who entered your business to win a digital marketing package to the value of $2,000 each! A huge congratulations to our five winners 🥰
- Lori at The Speedy Bean
- Emilie at Moe Sleepwear
- Sarah at Skinners Accounting Limited
- Kimberly at Krahs
- Chelsea at Love by Chelsea"

JAM Talent

March 10 2021 at 4:04 PM

"Spotted! JAM's Anita Sanghera as the fit model in this new Yellow TVC with Robyn Malcolm.
Great work, Anita!"

Yellow

March 2 2021 at 10:10 AM Wellington

"Any guesses? 🤫"

March 8 2021 at 2:31 PM

"From the business idea suggested by a mate, to the one stumbled across in the kitchen, when you first went to work with dad, accidentally solved a problem or found a better way of doing it - when you had the idea, but no idea where to start. Kiwi ingenuity is unique, found in every corner of the nation and we want to see every single business idea soar.
We’ve teamed up with Robyn Malcolm to launch a pop-up undies business and bring her long-held business dream to life! Robyn wanted to create undies that empower Kiwi women to do their every day, Kiwi women stuff - while still feeling like an absolute goddess. In collaboration with NZ artist Karl Maughan to create a vibrant collection and deciding early on that these undies were to do some good, Robyn decided that The Aunties would receive all profits from undies sales.
We’ve helped her showcase her undies and manage sales online, with professional and affordable solutions, and today Robyn’s Undies is up and firing! Check out our suite of digital marketing solutions here: https://hubs.la/H0HRs-d0"

March 9 2021 at 1:32 PM

"The undies are out of the drawer! Check out Robyn Malcolm on Three's The Project NZ last night talking about her new business Robyn's Undies and how Yellow turned her business brief into a briefs business."

March 10 2021 at 11:04 AM

"Check out Robyn's Undies stopping traffic on Fanshawe Street!"

March 10 2021 at 5:38 PM

"Selling undies is serious business and needs a seriously good website. We built Robyn's site using our hot new Website solution and plugged in an Online Store for her to manage sales!
The result was a stunning site and seamless customer journey for purchasing. Have a look around, and grab yourself a pair! https://robynsundies.co.nz"

March 12 2021 at 8:52 PM

"A HUGE congratulations to our FIVE lucky winners, taking away a $2000 Yellow digital marketing package, thanks to Three's The Project NZ!
We can’t wait to work with these amazing businesses and get them firing! 🎉"

Twitter

@anarkaytie

March 8 2021 at 7:37 PM

"As seen on TV, get some outrageous undies, & support ⁦
@aunties_the to help women in dire need.

Home | Robyn's Undies https://robynsundies.co.nz"

The Aunties

March 8 2021 at 3:25 PM

"And now I can share the big secret.
I present to you...
Robyn’s Undies.
All proceeds from the sale of the undies will come to us, for the first couple of months.

Buy some undies!
Spoil yourself!

https://fb.watch/45h6HSxMpB/

In partnership with
@yellownz
https://robynsundies.co.nz"

Yellow

March 2 2021 at 10:26 AM

"Any guesses? 🤫"

March 8 2021 at 2:49 AM

"We've teamed up with Robyn Malcolm to launch a pop-up undies business! We’ve helped showcase her undies online, with professional and affordable solutions, and today Robyn’s Undies is up and firing. Check out our digital marketing solutions!"

March 10 2021 at 11:04 AM

"Check out Robyn's Undies stopping traffic on Fanshawe Street!"

March 10 2021 at 5:35PM 

Selling undies is serious business and needs a seriously good website. We built Robyn's site using our hot new Website solution and plugged in an Online Store for her to manage sales!
Have a look around, and grab yourself a pair! https://robynsundies.co.nz"

Instagram

HeyYou & Co.

March 8 2021

Have you seen Robyn’s Undies? We’ve had a ball designing and executing this campaign in colab with @yellow_nz and @robynjmalcolm and now it’s on TV and online! Pop over to Yellow’s website to read all about it.

March 9 2021
"Bumped into Robyn Malcolm in Auckland city today 😍#robynsundies"
March 10 2021

"Repost: The Project NZ
#WIN: Small New Zealand businesses have had to adjust to going digital. But... it's harder than it looks.
So, Yellow is helping, with $10,000 worth of digital marketing packages to give away!
They've teamed up with Kiwi icon Robyn Malcolm to launch her own underwear business of all things, to inspire small businesses to embrace going digital.
Enter your business to win here > https://bit.ly/3kUuW3F
Preorder Robyn's undies > https://robynsundies.co.nz"

Robyn Malcolm

March 7 2021

"What do you do during lockdown? Work with @yellow_nz and their digital experts and start up your own online pop up underpants shop. Then end up on a billboard in Wgtn. Lovely soft fabric, made here in Aotearoa. Designs taken from artist @karlmaughangardens paintings. 4 designs, 4 styles comfy as f##k. All profits go to #theauntiescharity. The Aunties is a South-Auckland, New Zealand- based charity, primarily resourcing vulnerable women and children who have experienced domestic violence. For more info visit yellow.co.nz. #smallbusinessnz #buylocal #supporttheaunties #colourfulknickers #goodundies #robynsundies #womensupportingwomen @heyyou_co @yellow_nz"

March 8 2021

"robynsundies.co.nz .. comfy as f**k. Buy a pair or 2 and help The Aunties charity Thanks to @yellow_nz who help small businesses get online seamlessly. #underpants #nzmade #theaunties #stopdomesticviolence #lookafterwomen #womensupportingwomen #notavictim #strongertogether @karlmaughangardens #loveyourbum"

LinkedIn

March 8 2021
"Aptly on International Women’s Day, a fabulous New Zealand woman has launched a new pop-up underwear collection supporting The Aunties charity. Robyn’s Undies by Robyn Malcolm featuring the prints of NZ artist Karl Maughan is launching today with a sexy, vibrant, sustainable, NZ made collection retailing for $59.95 each, and available for pre-order now."

Jacquie Bennett

March 10 2021

"It's been such an honour working with Yellow New Zealand on their latest campaign, which started as an idea but became so much more. I would have to say that this is one of the best campaigns I've worked on in my 20 years in the industry as it has been fully integrated right through the Yellow business and into the creation of a new business - Robyn's Undies!

If you're a small business take a look at Yellow's awesome digital products on offer at https://yellow.co.nz/

https://lnkd.in/ddM3sjR"

Tracey Taylor

March 9 2021
"The Koru represents new beginnings, growth and strength. New beginnings at Yellow New Zealand for us means a new office space, new products to market and a brand spanking new campaign, and change in leadership. Throwing open our new doors at City Works Depot this morning, we also announced that Darren has decided to take a change in direction and pursue a new professional challenge.

With Darren’s departure however also comes opportunity, with this I am absolutely delighted to share that I will be stepping into the role of CEO as we enter a growth phase for digital and launch, a refreshed product and service offering. I want to thank Darren for his support and aroha throughout this journey. I am huge advocate of women in leadership, and with it being International Womens’ Day, the stars are certainly aligned.

It is very important to me, that we centre our thinking on the people inside and outside our business, and on how we impact our customers and communities, so everyone can thrive.

Today also marks the launch of our new campaign, Robyn’s Undies, partnering with Robyn Malcolm, The Aunties and Karl Maughan. Keep an eye out for all the action unfolding over the coming weeks!

Time to celebrate!

https://lnkd.in/gA34uRF
"

Yellow

March 9 2021

"From the business idea suggested by a mate, to the one stumbled across in the kitchen, when you first went to work with dad, accidentally solved a problem or found a better way of doing it - when you had the idea, but no idea where to start. Kiwi ingenuity is unique, found in every corner of the nation and we want to see every single business idea soar.
We’ve teamed up with Robyn Malcolm to launch a pop-up undies business and bring her long-held business dream to life! Robyn wanted to create undies that empower Kiwi women to do their every day, Kiwi women stuff - while still feeling like an absolute goddess. In collaboration with NZ artist Karl Maughan to create a vibrant collection and deciding early on that these undies were to do some good, Robyn decided that The Aunties would receive all profits from undies sales.
We’ve helped her showcase her undies and manage sales online, with professional and affordable solutions, and today Robyn’s Undies is up and firing! Check out our suite of digital marketing solutions here: https://hubs.la/H0HRs-d0"